Starfish

e.l.f. Cosmetics: Peculiar Behavior

  • Bronzer
  • Motion
  • Scenic

Client: e.l.f. Cosmetics

Agency: Madwell

Director: Chris Sojka

EPs: Isaac LeFevre, Jenita Spirtovic

Who better to observe homosapiens in their natural habitat than reigning social commentary queen, the inimitable Jameela Jamil? We’re still positively glowing (surely thanks to e.l.f.’s iconic Bronzing Drops) from shooting this fun ad at Universal Studios, directed by our very own Chris Sojka.

Open Text (Webroot + Carbonite)

  • Motion
  • Photography
  • Scenic
  • XR

Client: Open Text

Agency: Madwell

Director: Chris Sojka

DP: Eric Robbins

Executive Producers:
Isaac LeFevre
Jenita Spirtovic

If you’ve ever clicked a dodgy link or faced a slew of suspicious popups, you’ll have learned about the amount of dangerous, scammy stuff online, challenging your perception of what’s a real deal vs. a literal money/identity/security steal. We wanted to reinforce that message in a content campaign for our client Webroot, by shooting video and photo with XR technology that itself blurred the line between physical and practical in unprecedented ways.  

Visible – Yada

  • Motion
  • Scenic
  • Definitions

Client: Visible

Director: Chris Sojka

Agency: Madwell

Executive Producer: Jenita Spirtovic

When T-Mobile came out with some questionable contract yada yada, we couldn’t resist a cheeky response for Visible by pulling in the OG King of the phrase – Jason Alexander himself. The project leveraged all the exciting creative possibilities and features of XR stage technology and Unreal Engine, to create Visible’s highest performing content piece to date. 

Visible – Youpid

  • Motion
  • Scenic
  • Drama

Director: Mike George

DP: Alyssa Brocato

EP/LP: Jenita Spirtovic

Producer: Portia Lundie

Set: Christina O’Neil

Fab: Millwright

We’re forever feeling the self-love with this new work for Visible Mobile, collaborating with our siblings Madwell and Millwright, and featuring the inimitable Benny Drama as Youpid, the self love spokes-deity. Valentine’s Day has come and gone, but #SinglesAppreciation is forever!  

League of Legends

  • Motion
  • Scenic
  • Sound

Client: Verizon

Director: Harrison Boyce

DP: Evan Trout

Producer: Jenita Spirtovic

League of Legends is one of the most played games in the world. Verizon shares this passion for gaming and wanted to announce their arrival to the gaming world to avid League fans across the globe. Starfish was selected to help Verizon showcase their commitment to gamers, by producing a :60 video in record time (including original music pulled from beloved sounds found in the game), tapping deeply into LoL’s lore and highlighting the unsung heroes of the gaming community, paying homage to the scale, energy and passion of the original event.

Gaming Hype Spot

  • Motion
  • Scenic
  • Sound

Client: Verizon

Director: Tom Lew

DP: Mike Zorbas

Animator: Steve Choo

Producer: Jenita Spirtovic