Starfish

Open Text (Webroot + Carbonite)

  • Motion
  • Photography
  • Scenic
  • XR

Client: Open Text

Agency: Madwell

Director: Chris Sojka

DP: Eric Robbins

Executive Producers:

Isaac LeFevre

Jenita Spirtovic

If you’ve ever clicked a dodgy link or faced a slew of suspicious popups, you’ll have learned about the amount of dangerous, scammy stuff online, challenging your perception of what’s a real deal vs. a literal money/identity/security steal.

We wanted to reinforce that message in a content campaign for our client Webroot, by shooting video and photo with XR technology that itself blurred the line between physical and practical in unprecedented ways.  

Altra Running

  • Motion
  • Photography
  • Roccoons

Director: Phillip Lopez

DP: Dannel Escallon

Photo: Roman Koval 

HANA So & So

  • Motion
  • Photography
  • Sci Fi

Directed by Stephen Rutterford

Produced By Jenita Spirtovic

Styled By Alabama Blonde

A Bankrobber Project

Alongside the single, HANA teamed up with Starfish Projects, co-producer / designer / longtime collaborator Alabama Blonde and Bankrobber Projects to create and release the official ‘So & So’ music video.

Champ Condoms

Champ

  • Photography
  • Protection

Client: Madwell

Photographer: Frankie Marin

Set Stylist: Angharad Bailey

Producer: Jenita Spirtovic

In 2019, Warren Ventures had the idea to change the way people shopped for sex essentials by creating condoms and lubes anyone would be proud to buy in public—and delivering them discreetly so no one had to. Enter Champ! Through visual storytelling, product photography and animation, Starfish helped introduce the brand to the world this summer with its first-ever national campaign: “Come Prepared”. Lots more to come.

Champ Condoms
Champ Condoms
Champ Condoms

This content is password protected. To view it please enter your password below:

Visible

Visible

  • Motion
  • Photography
  • Dreamscapes

Client: Visible

Agency: Madwell

Photographer: Chris Talamo

Director: Adam Levite

Visible and Madwell tapped Starfish to help create a series of colorful, fantastical worlds for their motion spots, each stranger and more wonderful than the next—and unlike anything else in the telecom space.The array of whimsical aesthetics carried over to a photoshoot for additional social content, rounding out a campaign that put Visible’s sense of play and possibility up front. In other words, we made ads that don’t feel like ads for a phone company that doesn’t feel like a phone company.

Visible
Kick Back
Don't Sit Too Close
Conference Calls
Dial Up
Bills, Bills, Bills
Two women modeling Industry Standard clothiing

Industry Standard

  • Creative Direction
  • Photography
  • Serenity

Client: Industry Standard

Agency: Starfish

Photographer: Chris Talamo

Producer: Jenita Spirtovic

In the era of fast fashion, Industry Standard sticks to a simple recipe of quality fabrics, flattering fits, and fair prices. The aspirational American-made brand needed assets that made their clothes look as light and comfy as they feel. 

Starfish devised a clean, no-frills creative direction for the shoot, setting Industry Standard’s classic cuts against stark, brutalist modern backgrounds. The result is a suite of shots that make the clothes sing and capture that feeling of putting on your favorite jeans.

Woman pulling an Industry Standard sweater over her head
Industry
Industry Standard clothing hanging from a clothing line
Standard
Women modeling Industry Standard clothing from afar
New York
A picnic with The Glenlivet

The Glenlivet

  • Creative Direction
  • Photography
  • Uisge-beatha

Client: The Glenlivet

Agency: Madwell

Photographer: Chris Talamo

The Glenlivet is one of the oldest scotch brands out there, but even they were losing ground to the booming bourbon (scotch’s more accessible, mixable cousin). 

Starfish set out to help them recapture the interest of the craft brew crowd through a modern lifestyle shoot and appetizing cocktail shots captured with a custom lighting style capable of showing off the storied scotch’s true colors.

The Glenlivet being poured at a casual get together
Madura & Blackberries
A woman smiles as she is poured a glass of Glenlivet
The Highball
Harmless Harvest being poured into a glass

Harmless Harvest

  • Motion
  • Photography
  • Music

Client: Harmless Harvest

Agency: Madwell

Director: Adam Levite

Photographer: Chris Talamo

Music: Sharon Van Etten

Music Supervision:

Sean Holland

Starfish helped this unconventional coconut water develop their “Suspiciously Good” campaign concept, then brought it to life with a too-good-to-be-true Brooklyn bodega stocked with preposterous products.

We pushed the concept even further by tapping Sharon Van Etten for a custom cover of Elvis Presley’s “Suspicious Minds” and staging a pink-hued product shoot to accompany the campaign launch.

Two glasses of Harmless Coconut Water in iced glasses, with a palm leaf
Harmless Harvest
Harmless Harvest Photo
Coconut Water