Client: Open Text
Agency: Madwell
Director: Chris Sojka
DP: Eric Robbins
Executive Producers:
Isaac LeFevre
Jenita Spirtovic
If you’ve ever clicked a dodgy link or faced a slew of suspicious popups, you’ll have learned about the amount of dangerous, scammy stuff online, challenging your perception of what’s a real deal vs. a literal money/identity/security steal.
We wanted to reinforce that message in a content campaign for our client Webroot, by shooting video and photo with XR technology that itself blurred the line between physical and practical in unprecedented ways.
Director: Phillip Lopez
DP: Dannel Escallon
Photo: Roman Koval
Directed by Stephen Rutterford
Produced By Jenita Spirtovic
Styled By Alabama Blonde
A Bankrobber Project
Alongside the single, HANA teamed up with Starfish Projects, co-producer / designer / longtime collaborator Alabama Blonde and Bankrobber Projects to create and release the official ‘So & So’ music video.
Client: Madwell
Photographer: Frankie Marin
Set Stylist: Angharad Bailey
Producer: Jenita Spirtovic
In 2019, Warren Ventures had the idea to change the way people shopped for sex essentials by creating condoms and lubes anyone would be proud to buy in public—and delivering them discreetly so no one had to. Enter Champ! Through visual storytelling, product photography and animation, Starfish helped introduce the brand to the world this summer with its first-ever national campaign: “Come Prepared”. Lots more to come.
Client: Visible
Agency: Madwell
Photographer: Chris Talamo
Director: Adam Levite
Visible and Madwell tapped Starfish to help create a series of colorful, fantastical worlds for their motion spots, each stranger and more wonderful than the next—and unlike anything else in the telecom space.The array of whimsical aesthetics carried over to a photoshoot for additional social content, rounding out a campaign that put Visible’s sense of play and possibility up front. In other words, we made ads that don’t feel like ads for a phone company that doesn’t feel like a phone company.
Client: Industry Standard
Agency: Starfish
Photographer: Chris Talamo
Producer: Jenita Spirtovic
In the era of fast fashion, Industry Standard sticks to a simple recipe of quality fabrics, flattering fits, and fair prices. The aspirational American-made brand needed assets that made their clothes look as light and comfy as they feel.
Starfish devised a clean, no-frills creative direction for the shoot, setting Industry Standard’s classic cuts against stark, brutalist modern backgrounds. The result is a suite of shots that make the clothes sing and capture that feeling of putting on your favorite jeans.
Client: The Glenlivet
Agency: Madwell
Photographer: Chris Talamo
The Glenlivet is one of the oldest scotch brands out there, but even they were losing ground to the booming bourbon (scotch’s more accessible, mixable cousin).
Starfish set out to help them recapture the interest of the craft brew crowd through a modern lifestyle shoot and appetizing cocktail shots captured with a custom lighting style capable of showing off the storied scotch’s true colors.
Client: Harmless Harvest
Agency: Madwell
Director: Adam Levite
Photographer: Chris Talamo
Music: Sharon Van Etten
Music Supervision:
Sean Holland
Starfish helped this unconventional coconut water develop their “Suspiciously Good” campaign concept, then brought it to life with a too-good-to-be-true Brooklyn bodega stocked with preposterous products.
We pushed the concept even further by tapping Sharon Van Etten for a custom cover of Elvis Presley’s “Suspicious Minds” and staging a pink-hued product shoot to accompany the campaign launch.