Starfish

Ozium x “Clear The Air”

  • CGI
  • Motion
  • Music
  • XR

Director: YOU

DP: Eric Robbins

XR: Madlabs

Post: ZUK, Pixel Foodie

“Clear The Air” – Makua Rothman feat. Wiz Khalifa. It took several stages, extended reality, a vintage car that drove cross country, numerous surfboards, tons of CGI, an Ozium spray can-shaped diamond pendant, one small puppy to make the music video for Clear The Air. Now there’s a campaign with zero stink!

e.l.f. CGI Unicorns

  • CGI
  • Creative Direction
  • Motion

Director: Chris Sojka

DP: Eric Robbins 

LP: Felipe Dieppa

Post: Imaginary Forces

Caught a parade of unicorns proudly marching through the streets of NY recently? Was it imagination or CGI? What’s the difference? All we know is e.l.f’s commitment to democratizing access to beauty by inviting other companies to dupe their company values and practices is something worth stopping in your tracks for.

e.l.f. x NASA: Women Taking Up Space

  • Creative Direction
  • Motion
  • Space

Director: Julia Ngeow

Editorial: Bandit

Production: Jenita Spirtovic, Jorie Kopy

Because women get it e.l.f.ing done, we worked with e.l.f. and the women of NASA (yep, that NASA) to talk about their experience working on the Europa Clipper mission to Jupiter’s infamous moon. And while space is cool and all, these women might be even cooler (yeah, yeah, yeah, insert joke about Europa’s icy moon here).

e.l.f. GRWM – Album Teaser

  • Motion
  • Music
  • Virtual Production
  • XR

Directors: Chris Sojka

CD/Dir/DP: Eric Robbins

EP: Isaac LeFevre

Editorial: Brad Tangonen

Color & Finishing: Kyle Hoekstra

Because getting ready gets even better with the perfect playlist, we worked with e.l.f. to shoot teasers for their GRWMusic album. Featuring twelve talented emerging artists, pressing play on this album is guaranteed to pump you up for whatever it is you’re getting ready for.   

e.l.f. x The Pachucas

  • Creative Direction
  • Motion
  • Virtual Production
  • XR

Director: Chris Sojka

DP: Eric Robbins

Editor: Scotty Nolan

Producer: Isaac LeFevre

Shot at: Madlabs

What if we told you winged eyeliner and a red lip go more than just skin deep?  That’s why in celebration of hispanic heritage month, we partnered with Dr. Catherine S. Ramirez, an expert in Gender and Ethnic studies, to tell the powerful story of the Pachuca sub-culture movement that inspired our e.l.f. x Manuel Turizo “Ojos, Labios, Cara” music video. And if you ask us, we think the secret to the perfect wing is knowing its history. And some e.l.f. eyeliner, obviously.

e.l.f. x “Hairpin”

  • Creative Direction
  • Motion
  • Zero Gravity

Director: Chris Sojka

CD/DP: Eric Robbins

Production: Jenita Spirtovic, Isaac LeFevre, Jorie Kopy

Production Design: Josh Petersen

Editor: Jordan Lister

Color: Kyle Hoekstra

VFX: Dan Bartolucci, Brian Calyore, Dried Mango Studio

VFX Supervision: Edwin Rivera, Marc Beroza

No GRWM is complete without the right playlist – whether music or video. So we worked with e.l.f. Cosmetics to produce the very first music video from GRWMusic Album. Naturally, we had to shoot it in a zero gravity airplane, no big deal. Check out “Hairpin” by the talented Charlotte Rose Benjamin, on Spotify now. Also take a peek at the Behind The Scenes below!

Luck Ra x “Robame Un Beso”

  • Amaro
  • Motion
  • Music

Director: Chris Sojka

CD/DP: Eric Robbins

Editorial: Digital Sword

Production: Starfish, Red Creek

When we discovered Argentinian superstar Luck Ra was also a Fernet superfan we knew exactly what we had to do: shoot the music video. Thus, “Robame Un Beso” was born. So pour yourself a stiff glass, sit back, and enjoy (the video and the Fernet, of course).

e.l.f. x Peculiar Behavior

  • Motion
  • Scenic
  • Virtual Production
  • XR

Client: e.l.f. Cosmetics

Agency: Madwell

Director: Chris Sojka

EPs: Isaac LeFevre, Jenita Spirtovic

Who better to observe homosapiens in their natural habitat than reigning social commentary queen, the inimitable Jameela Jamil? We’re still positively glowing (surely thanks to e.l.f.’s iconic Bronzing Drops) from shooting this fun ad at Universal Studios, directed by our very own Chris Sojka.

Open Text (Webroot + Carbonite)

  • Motion
  • Photography
  • Scenic
  • Virtual Production
  • XR

Client: Open Text

Agency: Madwell

Director: Chris Sojka

DP: Eric Robbins

Executive Producers:

Isaac LeFevre

Jenita Spirtovic

If you’ve ever clicked a dodgy link or faced a slew of suspicious popups, you’ll have learned about the amount of dangerous, scammy stuff online, challenging your perception of what’s a real deal vs. a literal money/identity/security steal.

We wanted to reinforce that message in a content campaign for our client Webroot, by shooting video and photo with XR technology that itself blurred the line between physical and practical in unprecedented ways.  

Visible x Maren Morris

  • Motion
  • Sound
  • Self Love

Client: Visible

Agency: Madwell

Director: Mehdi Zollo

Executive Producer: Isaac LeFevre

In light of Singles Awareness Day, we’re very much still feeling the self-love with this new work for Visible Mobile, collaborating with our siblings Madwell and featuring superstar Maren Morris reimagining Billy Idol’s classic Dancing With Myself. It bears repeating: Valentine’s Day comes and goes, but #SinglesAppreciation is forever!