Who better to observe homosapiens in their natural habitat than reigning social commentary queen, the inimitable Jameela Jamil? We’re still positively glowing (surely thanks to e.l.f.’s iconic Bronzing Drops) from shooting this fun ad at Universal Studios, directed by our very own Chris Sojka.

If you’ve ever clicked a dodgy link or faced a slew of suspicious popups, you’ll have learned about the amount of dangerous, scammy stuff online, challenging your perception of what’s a real deal vs. a literal money/identity/security steal. We wanted to reinforce that message in a content campaign for our client Webroot, by shooting video and photo with XR technology that itself blurred the line between physical and practical in unprecedented ways.  

In light of Singles Awareness Day, we’re very much still feeling the self-love with this new work for Visible Mobile, collaborating with our siblings Madwell and featuring superstar Maren Morris reimagining Billy Idol’s classic Dancing With Myself. It bears repeating: Valentine’s Day comes and goes, but #SinglesAppreciation is forever! 

Por favor get your ojos on our latest music video labor of love, featuring Colombian superstar Manuel Turizo for e.l.f. Cosmetics, with creative by our siblings Madwell. The music video concept not only leverages all the creative power of XR, but the concept explores makeup as a tool beyond just beauty, but empowerment, protest and cultural expression within the Latin community (suggested reading: Pachucas and Zoot Suit Riots). Check out the BEHIND THE SCENES below!

When T-Mobile came out with some questionable contract yada yada, we couldn’t resist a cheeky response for Visible by pulling in the OG King of the phrase – Jason Alexander himself. The project leveraged all the exciting creative possibilities and features of XR stage technology and Unreal Engine, to create Visible’s highest performing content piece to date. 

Babies: we love ‘em! (When they’re little). Our client Plum Organics couldn’t agree more, so they tapped us to help spread the love for veggie-forward foods before little babies become big ones! Open up.

What does it take to make up with a friend, frenemy, or ex? (Some makeup, perhaps). In our award-winning series for e.l.f. Beauty, now on its third episode with views in the millions, we pair up some spicy feuding public personalities to explore the power of makeup and how it can act as a tool to bring people closer together. Of course you’re not crying (but e.l.f has really great makeup wipes, just in case).

We’re forever feeling the self-love with this new work for Visible Mobile, collaborating with our siblings Madwell and Millwright, and featuring the inimitable Benny Drama as Youpid, the self love spokes-deity. Valentine’s Day has come and gone, but #SinglesAppreciation is forever!