Starfish

e.l.f. x NASA: Women Taking Up Space

  • Creative Direction
  • Motion
  • Space

Director: Julia Ngeow

Editorial: Bandit

Production: Jenita Spirtovic, Jorie Kopy

Because women get it e.l.f.ing done, we worked with e.l.f. and the women of NASA (yep, that NASA) to talk about their experience working on the Europa Clipper mission to Jupiter’s infamous moon. And while space is cool and all, these women might be even cooler (yeah, yeah, yeah, insert joke about Europa’s icy moon here).

e.l.f. GRWM – Album Teaser

  • Motion
  • Music
  • XR

Directors: Chris Sojka

CD/Dir/DP: Eric Robbins

EP: Isaac LeFevre

Editorial: Brad Tangonen

Color & Finishing: Kyle Hoekstra

Because getting ready gets even better with the perfect playlist, we worked with e.l.f. to shoot teasers for their GRWMusic album. Featuring twelve talented emerging artists, pressing play on this album is guaranteed to pump you up for whatever it is you’re getting ready for.   

e.l.f. x The Pachucas

  • Creative Direction
  • Motion
  • XR

Director: Chris Sojka

DP: Eric Robbins

Editor: Scotty Nolan

Producer: Isaac LeFevre

Shot at: Madlabs

What if we told you winged eyeliner and a red lip go more than just skin deep?  That’s why in celebration of hispanic heritage month, we partnered with Dr. Catherine S. Ramirez, an expert in Gender and Ethnic studies, to tell the powerful story of the Pachuca sub-culture movement that inspired our e.l.f. x Manuel Turizo “Ojos, Labios, Cara” music video. And if you ask us, we think the secret to the perfect wing is knowing its history. And some e.l.f. eyeliner, obviously.

e.l.f. x “Hairpin”

  • Creative Direction
  • Motion
  • Zero Gravity

Director: Chris Sojka

CD/DP: Eric Robbins

Production: Jenita Spirtovic, Isaac LeFevre, Jorie Kopy

Production Design: Josh Petersen

Editor: Jordan Lister

Color: Kyle Hoekstra

VFX: Dan Bartolucci, Brian Calyore, Dried Mango Studio

VFX Supervision: Edwin Rivera, Marc Beroza

No GRWM is complete without the right playlist – whether music or video. So we worked with e.l.f. Cosmetics to produce the very first music video from GRWMusic Album. Naturally, we had to shoot it in a zero gravity airplane, no big deal. Check out “Hairpin” by the talented Charlotte Rose Benjamin, on Spotify now. Also take a peek at the Behind The Scenes below!

Luck Ra x “Robame Un Beso”

  • Amaro
  • Motion
  • Music

Director: Chris Sojka

CD/DP: Eric Robbins

Editorial: Digital Sword

Production: Starfish, Red Creek

When we discovered Argentinian superstar Luck Ra was also a Fernet superfan we knew exactly what we had to do: shoot the music video. Thus, “Robame Un Beso” was born. So pour yourself a stiff glass, sit back, and enjoy (the video and the Fernet, of course).

e.l.f. x Peculiar Behavior

  • Bronzer
  • Motion
  • Scenic

Client: e.l.f. Cosmetics

Agency: Madwell

Director: Chris Sojka

EPs: Isaac LeFevre, Jenita Spirtovic

Who better to observe homosapiens in their natural habitat than reigning social commentary queen, the inimitable Jameela Jamil? We’re still positively glowing (surely thanks to e.l.f.’s iconic Bronzing Drops) from shooting this fun ad at Universal Studios, directed by our very own Chris Sojka.

Open Text (Webroot + Carbonite)

  • Motion
  • Photography
  • Scenic
  • XR

Client: Open Text

Agency: Madwell

Director: Chris Sojka

DP: Eric Robbins

Executive Producers:

Isaac LeFevre

Jenita Spirtovic

If you’ve ever clicked a dodgy link or faced a slew of suspicious popups, you’ll have learned about the amount of dangerous, scammy stuff online, challenging your perception of what’s a real deal vs. a literal money/identity/security steal.

We wanted to reinforce that message in a content campaign for our client Webroot, by shooting video and photo with XR technology that itself blurred the line between physical and practical in unprecedented ways.  

Visible x Maren Morris

  • Motion
  • Sound
  • Self Love

Client: Visible

Agency: Madwell

Director: Mehdi Zollo

Executive Producer: Isaac LeFevre

In light of Singles Awareness Day, we’re very much still feeling the self-love with this new work for Visible Mobile, collaborating with our siblings Madwell and featuring superstar Maren Morris reimagining Billy Idol’s classic Dancing With Myself. It bears repeating: Valentine’s Day comes and goes, but #SinglesAppreciation is forever! 

e.l.f. – ojos. labios. cara

  • Motion
  • Sound
  • Sabor

Client: e.l.f. Cosmetics

Director: Chris Sojka

Executive Producers:

Kyle McGuiness

Jenita Spirtovic

Por favor get your ojos on our latest music video labor of love, featuring Colombian superstar Manuel Turizo for e.l.f. Cosmetics, with creative by our siblings Madwell. The music video concept not only leverages all the creative power of XR, but the concept explores makeup as a tool beyond just beauty, but empowerment, protest and cultural expression within the Latin community (suggested reading: Pachucas and Zoot Suit Riots). Check out the BEHIND THE SCENES below!

Manuel Turizo 'Ojos, Labios, Cara' – Behind The Scenes

Visible – Yada

  • Motion
  • Scenic
  • Definitions

Client: Visible

Director: Chris Sojka

Agency: Madwell

Executive Producer: Jenita Spirtovic

When T-Mobile came out with some questionable contract yada yada, we couldn’t resist a cheeky response for Visible by pulling in the OG King of the phrase – Jason Alexander himself. The project leveraged all the exciting creative possibilities and features of XR stage technology and Unreal Engine, to create Visible’s highest performing content piece to date.