Because women get it e.l.f.ing done, we worked with e.l.f. and the women of NASA (yep, that NASA) to talk about their experience working on the Europa Clipper mission to Jupiter’s infamous moon. And while space is cool and all, these women might be even cooler (yeah, yeah, yeah, insert joke about Europa’s icy moon here).

Because getting ready gets even better with the perfect playlist, we worked with e.l.f. to shoot teasers for their GRWMusic album. Featuring twelve talented emerging artists, pressing play on this album is guaranteed to pump you up for whatever it is you’re getting ready for.   

What if we told you winged eyeliner and a red lip go more than just skin deep?  That’s why in celebration of hispanic heritage month, we partnered with Dr. Catherine S. Ramirez, an expert in Gender and Ethnic studies, to tell the powerful story of the Pachuca sub-culture movement that inspired our e.l.f. x Manuel Turizo “Ojos, Labios, Cara” music video. And if you ask us, we think the secret to the perfect wing is knowing its history. And some e.l.f. eyeliner, obviously.

No GRWM is complete without the right playlist – whether music or video. So we worked with e.l.f. Cosmetics to produce the very first music video from GRWMusic Album. Naturally, we had to shoot it in a zero gravity airplane, no big deal. Check out “Hairpin” by the talented Charlotte Rose Benjamin, on Spotify now. Also take a peek at the Behind The Scenes below!

When we discovered Argentinian superstar Luck Ra was also a Fernet superfan we knew exactly what we had to do: shoot the music video. Thus, “Robame Un Beso” was born. So pour yourself a stiff glass, sit back, and enjoy (the video and the Fernet, of course).

Who better to observe homosapiens in their natural habitat than reigning social commentary queen, the inimitable Jameela Jamil? We’re still positively glowing (surely thanks to e.l.f.’s iconic Bronzing Drops) from shooting this fun ad at Universal Studios, directed by our very own Chris Sojka.

If you’ve ever clicked a dodgy link or faced a slew of suspicious popups, you’ll have learned about the amount of dangerous, scammy stuff online, challenging your perception of what’s a real deal vs. a literal money/identity/security steal.

We wanted to reinforce that message in a content campaign for our client Webroot, by shooting video and photo with XR technology that itself blurred the line between physical and practical in unprecedented ways.  

In light of Singles Awareness Day, we’re very much still feeling the self-love with this new work for Visible Mobile, collaborating with our siblings Madwell and featuring superstar Maren Morris reimagining Billy Idol’s classic Dancing With Myself. It bears repeating: Valentine’s Day comes and goes, but #SinglesAppreciation is forever!