“Clear The Air” – Makua Rothman feat. Wiz Khalifa. It took several stages, extended reality, a vintage car that drove cross country, numerous surfboards, tons of CGI, an Ozium spray can-shaped diamond pendant, one small puppy to make the music video for Clear The Air. Now there’s a campaign with zero stink!

Caught a parade of unicorns proudly marching through the streets of NY recently? Was it imagination or CGI? What’s the difference? All we know is e.l.f’s commitment to democratizing access to beauty by inviting other companies to dupe their company values and practices is something worth stopping in your tracks for.