Open Text (Webroot + Carbonite)

  • Motion
  • Photography
  • Scenic
  • XR

Client: Open Text

Agency: Madwell

Director: Chris Sojka

DP: Eric Robbins

Executive Producers:
Isaac LeFevre
Jenita Spirtovic

If you’ve ever clicked a dodgy link or faced a slew of suspicious popups, you’ll have learned about the amount of dangerous, scammy stuff online, challenging your perception of what’s a real deal vs. a literal money/identity/security steal. We wanted to reinforce that message in a content campaign for our client Webroot, by shooting video and photo with XR technology that itself blurred the line between physical and practical in unprecedented ways.