Two women modeling Industry Standard clothiing

Industry Standard

  • Creative Direction
  • Photography
  • Serenity

Client: Industry Standard

Agency: Starfish

Photographer: Chris Talamo

Producer: Jenita Spirtovic

In the era of fast fashion, Industry Standard sticks to a simple recipe of quality fabrics, flattering fits, and fair prices. The aspirational American-made brand needed assets that made their clothes look as light and comfy as they feel. 

Starfish devised a clean, no-frills creative direction for the shoot, setting Industry Standard’s classic cuts against stark, brutalist modern backgrounds. The result is a suite of shots that make the clothes sing and capture that feeling of putting on your favorite jeans.

Woman pulling an Industry Standard sweater over her head
Industry Standard clothing hanging from a clothing line
Women modeling Industry Standard clothing from afar
New York