Harmless Harvest being poured into a glass

Harmless Harvest

  • Motion
  • Photography
  • Music

Client: Harmless Harvest

Agency: Madwell

Director: Adam Levite

Photographer: Chris Talamo

Music: Sharon Van Etten

Music Supervision:
Sean Holland

Starfish helped this unconventional coconut water develop their “Suspiciously Good” campaign concept, then brought it to life with a too-good-to-be-true Brooklyn bodega stocked with preposterous products.

We pushed the concept even further by tapping Sharon Van Etten for a custom cover of Elvis Presley’s “Suspicious Minds” and staging a pink-hued product shoot to accompany the campaign launch.

Two glasses of Harmless Coconut Water in iced glasses, with a palm leaf
Harmless Harvest
Harmless Harvest Photo
Coconut Water