Because getting ready gets even better with the perfect playlist, we worked with e.l.f. to shoot teasers for their GRWMusic album. Featuring twelve talented emerging artists, pressing play on this album is guaranteed to pump you up for whatever it is you’re getting ready for.   

What if we told you winged eyeliner and a red lip go more than just skin deep?  That’s why in celebration of hispanic heritage month, we partnered with Dr. Catherine S. Ramirez, an expert in Gender and Ethnic studies, to tell the powerful story of the Pachuca sub-culture movement that inspired our e.l.f. x Manuel Turizo “Ojos, Labios, Cara” music video. And if you ask us, we think the secret to the perfect wing is knowing its history. And some e.l.f. eyeliner, obviously.

Who better to observe homosapiens in their natural habitat than reigning social commentary queen, the inimitable Jameela Jamil? We’re still positively glowing (surely thanks to e.l.f.’s iconic Bronzing Drops) from shooting this fun ad at Universal Studios, directed by our very own Chris Sojka.

If you’ve ever clicked a dodgy link or faced a slew of suspicious popups, you’ll have learned about the amount of dangerous, scammy stuff online, challenging your perception of what’s a real deal vs. a literal money/identity/security steal.

We wanted to reinforce that message in a content campaign for our client Webroot, by shooting video and photo with XR technology that itself blurred the line between physical and practical in unprecedented ways.  

Por favor get your ojos on our latest music video labor of love, featuring Colombian superstar Manuel Turizo for e.l.f. Cosmetics, with creative by our siblings Madwell. The music video concept not only leverages all the creative power of XR, but the concept explores makeup as a tool beyond just beauty, but empowerment, protest and cultural expression within the Latin community (suggested reading: Pachucas and Zoot Suit Riots). Check out the BEHIND THE SCENES below!

When T-Mobile came out with some questionable contract yada yada, we couldn’t resist a cheeky response for Visible by pulling in the OG King of the phrase – Jason Alexander himself. The project leveraged all the exciting creative possibilities and features of XR stage technology and Unreal Engine, to create Visible’s highest performing content piece to date. 

What does it take to make up with a friend, frenemy, or ex? (Some makeup, perhaps). In our award-winning series for e.l.f. Beauty, now on its third episode with views in the millions, we pair up some spicy feuding public personalities to explore the power of makeup and how it can act as a tool to bring people closer together. Of course you’re not crying (but e.l.f has really great makeup wipes, just in case).